Redrow Sales Success Proves Luton Is a Property Hotspot

With 16 instant sales and hundreds of potential purchasers eagerly awaiting further releases, new Redrow homes in Luton are in high demand.

Eaton Green Heights, part of the landmark Napier Park regeneration scheme, has just launched ‘off plan’. 

All 16 of the Eaton Apartments were reserved almost immediately and as Redrow prepares to launch family-sized homes at the development, buyers are being urged to act fast to avoid disappointment.

Kerry McCoubrey, sales director for Redrow Homes (Eastern), said: “We knew from our database of potential purchasers that there was a demand for new homes in this part of Luton, but to have sold all 16 apartments so quickly and ‘off plan’ is testament to Redrow’s reputation. People recognise Redrow as a quality housebuilder and that’s giving them confidence to buy in the development’s early stages. The high specification we offer, combined with the location with strong road, rail and air links also proved to be a big draw.


“While we’ve sold all of the apartments in this first phase, we’ll soon be releasing three and four-bedroom homes from our sought-after Heritage Collection, giving buyers more to choose from. We’ve already received more than 1,200 enquiries from potential purchasers and would encourage anyone who wants to be part of this exciting regeneration scheme to get in touch without delay.”

Redrow’s Heritage Collection is one of the award-winning housebuilder’s most popular housing styles. Inspired by the architecture of the Arts & Crafts era, the homes will look very traditional offering the charm and character of ‘period’ properties. Inside however they will be very much designed with the demands of modern living in mind. 


More than 1,200 potential purchasers have enquired about new Redrow homes at Eaton Green Heights.

Open plan layouts will place well equipped kitchens, with integrated top brand name appliances, at the heart of the home; while en-suites to master bedrooms, plus convenient cloakrooms will minimise the morning rush for the family bathroom.

Residents of the properties will benefit from the area’s superb transport links to London. Direct trains are available to London St Pancras with journey times of just 26 minutes from Luton Airport Parkway or 32 minutes from Luton station. The M1 is also easily accessible from the development, and when it comes to international travel, the homes will be perfectly placed within easy reach of Luton Airport.

The Heritage Collection homes at Eaton Green Heights will be available to reserve ‘off plan’ via Redrow’s Caddington Woods development on Chaul End Road, Caddington, from June 3.

To register your interest in the homes at Eaton Green Heights, call 01582788930 or visit their website here